Market Research!

I was wondering if there is more insight and suggestions wrt tools for Market Research.

I recall from the class the various tools one can use

  • – Industry associations
  • – Competitor websites
  • – Public financial reports of competitors.

Particularly i wanted the ball mark data on quantities, customer segments and overhead cost which wine distributors reckon with. I couldn’t get enough information from the industry associations or competitor’s website and was wondering what else could i try. I need data to estimate the bulk and $$ required to sell wine to adistributor (typically the wine industries middle men).

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